When we connect with our true vision, we gain ease, clarity, and strength in how we lead and how we live.

In our startup coaching we help creative entrepreneurs find alignment between their deepest intentions and their current reality. This allows them to channel their energy in effective directions, to infect others with their clarity of vision, and to navigate with integrity all of the pivots, rebrands, re-orgs, hockey sticks, booms, busts, and exits inherent to startup life.

If you choose to work with Kickass, your strategic and tactical business questions will be addressed and you will be guided towards the answers through both years of business and leadership experience as well as through professionally facilitated radical self-inquiry.

Kickass coaching helps you bring your best ideas to the world at scale by working with others. It ignites and supports you in your own journey of personal transformation – which is different for each of us as founders and leaders. You are not alone in this, and you are not unusual if you feel you need coaching. Being a leader and an entrepreneur brings up a lot of crazy stuff, and we are here for you.

Our coaching offering goes deep. Are you ready for transformation? We will focus on where you want to go and how you can get there. We will uncover the hidden thought and behavior patterns, such as self-limiting belief structures, self-sabatoging, and imposter syndrome, holding you back along the way.

Sound challenging? Yes. This is ass-kicking (with love), so that you can kick more ass.

If you are only interested in solving short term tactical problems, you will be better served elsewhere. If you are ready to take it to the next level and make a profound change in your life and how you live it – not just as a leader, but as a human being – then you are in the right place. Will this make your company more successful? Yes, it will. But this is bigger than that. Successful entrepreneurs are successful human beings first and foremost.


Caneel Joyce

Coaching clients work directly with our founder, Caneel. If you are in California, you can meet with Caneel in person, on video, or some combination of both. Not local? No problem. We work with teams and individuals all over the country and the world.

Coaching sessions are typically 50 to 90 minutes and take place twice or 3 times a month, with access to Caneel by phone or email in between. In these sessions, you will:

Work through personal issues that block your development in work and life

  • Deal with the challenges you face as a leader
  • Deepen your understanding of your role as a human being in the work that you do
  • Overcome preconceptions and explore personal and business opportunities in a new and insightful way
We can focus on one particular issue or skill set, or on your overall leadership development. The focus might change as we work together and dig deeper. For each session, you can simply bring to the table what is coming up for you, and we will get started. Some potential topics we may explore include:
  • Purpose identification
  • Interpersonal relationships
  • Leadership development
  • Strategic planning and vision setting
  • Resilience & Stress management
  • Mindfulness and staying present
  • Self care and wellness
  • Personal story and brand development
We carefully select our clients in order to create a dynamic and supportive community. Coaching clients are invited to join this community, which includes the Kickass Enterprises client Facebook group and Slack channel, as well as in-person events.
Ready to try it out? If so, schedule an introductory call with Caneel to talk about your needs and determine if we’re a good fit for each other.


Your Name (required)

Your Email (required)

What do you hope to achieve with our services?

What are you struggling with right now?

Is there anything else you would like to share?

What is the name of your company? (required)

What is the size of your company?
< 2525-100100-1000>1000

What is your website?

Talk about ROI! A 10-minute conversation with Caneel saved me and my team 100 hours of unnecessary effort and energy. As a first time start founder making a transition from a previous career from education, Caneel understood, immediately, with great insight, sensitivity, and professional respect, the kind of entrepreneur that I was striving to be and the personal motivation for my startup, TipGenie, Inc. She identified very quickly where I was in danger of making a misstep as a first time founder.

If you are a startup founder, especially a female one, this is the person you want to call for strategic mentoring. She is super smart, flexible in her approach, and wants you to succeed, which is what every startup founder needs in a coach.

Elle Rustique – CEO, TipGenie Inc